Essentials of services marketing /  
by Jochen Wirtz. and Christopher lovelock.  
 - New Delhi :  Pearson,  c2019. 
 - 674p. ;  ill. ;  24 cm. 
<br/><br/>Includes Index. 
<br/><br/><label>ISBN: </label>9789353435417 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ESS