TY  - BOOK
AU  - Wirtz, Jochen 
AU  - lovelock, Christopher 
TI  - Essentials of services marketing / 
SN  - 9789353435417
U1  - 658.8 
PY  - 2019///
CY  - New Delhi
PB  - Pearson
KW  - marketing
N1  - Includes Index
ER  -