Zikmund, G. Williams. <br/><br/>
Essentials of Marketing research / 
by William G. Zikmund, Barry J. Babin. 
 - 3rd ed. 
 - New York.  Cangage.  2007. 
 - 414 p. ;  ill, ;  26 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>9788131502815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIE