TY  - BOOK
AU  - Zikmund, G. Williams.
AU  - Babin,Barry J.
AU  - 
AU  - 
AU  - 
TI  - Essentials of Marketing research
SN  - 9788131502815
U1  - 658.83 23
PY  - 2007///
CY  - New York.
PB  - Cangage.
KW  - Marketing research
N1  - Includes bibliographies and index
ER  -