Malhotra, Naresh K. <br/><br/>
Marketing research :  A Hands-on Orientation / 
by Naresh K. Malhotra. 
 - New Delhi :   Pearson,  c2016. 
 - 423 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332571198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research<br/>Consumers--Methodology.--Research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAE