TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: A Hands-on Orientation 
SN  - 9789332571198
U1  - 658.83 
PY  - 2016///
CY  - New Delhi : 
PB  - Pearson
KW  - Marketing research
KW  - Consumers
KW  - Methodology
KW  - Research
N1  - Includes bibliographical references and index
ER  -