Schiffman, Leon G <br/><br/>
Consumer behavior / 
Leon G Schiffman;Joshep Wisenblit, S. Ramesh Kumar. 
 - 11th &12th ed. 
 - New Delhi, :  Prentic-Hall of India,  c2019. 
 - 667 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and Index. 
<br/><br/><label>ISBN: </label>9789353069834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCC