Lee, Nancy R. <br/><br/>
Social marketing :   influencing behaviors for good /  
by Nancy r.lee. and Philip Kotler. 
 - India :  sage,  c2011. 
 - xi,502 p. ;  23 cm. 
<br/><br/>Includes bibliography 
<br/><br/><label>ISBN: </label>9788132110200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LES