TY  - BOOK
AU  - Lee, Nancy R.
AU  - Kotler, Philip
TI  - Social marketing : : influencing behaviors for good / 
SN  - 9788132110200
U1  - 658.8 
PY  - 2011///
CY  - India
PB  - sage
KW  - Social marketing
N1  - Includes bibliography
ER  -