Malhotra, Naresh K.
Marketing research : An Applied Orientation /
by Naresh K. Malhotra, Satyabhusan Das.
- 7th ed.
- New Delhi : Pearson, c2016.
- 423 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9789332555693
Marketing research.
Marketing research
Consumers--Methodology.--Research.
658.83 / MAM