Armstrong, Gary. <br/><br/>
Marketing :  an introduction /  
by Gary Armstrong …[et.al] . 
 - 4th ed. 
 - New Delhi :  Pearson,  c2018. 
 - xxix, 643p. ;  ill. ;  24 cm. 
<br/><br/>Includes Index. 
<br/><br/><label>ISBN: </label>9781292200309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ARM