Consumer behavior / 
by Roger D. Blackwell, Paul W. Miniard, James F. Engel, Zillur Rahman. 
 - 10th ed. 
 - New York :  Cengage,  c2018. 
 - 719 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789386650870 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Consumer behavior.<br/>Consumers.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CON