armstrong, gary. <br/><br/>
Principles of marketing /  
by Philip Kotler, and Gary Armstrong. 
 - 17th ed. 
 - New Delhi. :  prentice, Hall of India,  c2018. 
 - 734 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9781292220178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOP