Keller, Kevin Lane <br/><br/>
Strategic brand management :   building, measuring and managing brand equity /  
by Kevin Lane Keller,  ambi m,g, Parameswara and Isaac Jacob. 
 - New Delhi :  Prentice-Hall.  c2003. 
 - xxvii, 788p. :  ill. ;  26 cm.  
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827  / KES