TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Parameswara, ambi m,g.
AU  - Jacob, Isaac.
TI  - Strategic brand management : : building, measuring and managing brand equity / 
SN  - 9789332542204
U1  - 658.827 
PY  - 2003///
CY  - New Delhi
PB  - Prentice-Hall.
KW  - Brand name products
KW  - Product management
N1  - Includes index
ER  -