Keller, Kevin lane. Strategic brand management: building, measuring, and managing brand equity / by Kevin lane Keller, and Vanitha Swaminathan. - New Delhi : Pearson, c2020. - 621p. ; ill. ; 24 cm. Includes Index. Includes Index. ISBN: 9781292314969 Subjects--Topical Terms: managementbuilding Dewey Class. No.: 658.827 / KES