TY  - BOOK
AU  - Keller, Kevin lane.
AU  - Swaminathan, Vanitha.
TI  - Strategic brand management: : building, measuring, and managing brand equity / 
SN  - 9781292314969
U1  - 658.827 
PY  - 2020///
CY  - New Delhi
PB  - Pearson
KW  - management
KW  - building
N1  - Includes Index; Includes Index
ER  -