Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
by George E. Belch, Michael A. Belch & Keyoor Purani 
 - 7th ed. 
 - New York ;  New Delhi :  Tata McGraw-Hill/Irwin,  c2013. 
 - xliii, 1016 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070144965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEA