Walker, jr, Orville C. <br/><br/>
Marketing Strategy :  a decision - focused approach. 
by Orville c. walker, jr. and john w. Mullins.  
 - India :  Tata McGraw Hill,,  c2014. 
 - 352 p. :  ill. ;  24 cm. 
<br/><br/>Includes index.<br/> 
<br/><br/><label>ISBN: </label>9789339205263 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / WAM