TY  - BOOK
AU  - Walker, jr, Orville C.
AU  - Mullins,  john w.
TI  - Marketing Strategy: a decision - focused approach
SN  - 9789339205263
U1  - 658.802 
PY  - 2014///
CY  - India
PB  - Tata McGraw Hill,
KW  - Branding (Marketing)
KW  - Marketing
KW  - Management
N1  - Includes index

ER  -