Kotler, Philip. Marketing management : a south asian perspective / by Philip Kotler and kevin Lane Keller. - 13th ed. - New Delhi : Pearson, c2013. - xIvii, 647 p. : ill. ; 28 cm. Includes indexes. ISBN: 9788131716830 Subjects--Topical Terms: Marketing.Marketing Dewey Class. No.: 658.8 / KOM