TY  - BOOK
AU  -  Nalgonda,Rajendra
TI  - Services marketing : : concepts & practices / 
SN  - 9780070682122
U1  - 658.8 
PY  - 2010///
CY  - New Delhi : 
PB  - Tata McGraw-Hill
KW  - Service industries
KW  - Customer services
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -