Zeithaml, Valarie A. Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, dwayne d. gremler, and ajay pandit. - 7th ed. - Boston : McGraw-Hill/Irwin, c2018. - xxxvi, 582 p. : ill. ; 26 cm. Includes bibliographical references and index. ISBN: 9789353160777 9353160774 Subjects--Topical Terms: Service industriesCustomer services.Marketing. Dewey Class. No.: 658.8 / SER