TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
AU  - gremler,dwayne d.
AU  -  pandit,ajay
TI  - Services marketing : : integrating customer focus across the firm / 
SN  - 9789353160777
U1  - 658.8 
PY  - 2018///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Service industries
KW  - Customer services
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -