Integrated marketing communication : pentacom /  
by Philippe Malaval ... [et al.]. 
 - 4th ed. 
 - New Delhi :  Pearson,  c2015. 
 - xxii, 480 p. :  ill. ;  22 cm. 
<br/><br/><label>ISBN: </label>9789332536845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing <br/>communication
<br/><br/><label>Dewey Class. No.: </label>658.80014  / INT