TY  - BOOK
AU  - Malaval, Philippe.
AU  - Abbo, Marie-Helene.
AU  - Kumar, Muneesh
AU  - Decaudin, Jean-Marc
TI  - Integrated marketing communication : pentacom / 
SN  - 9789332536845
U1  - 658.80014 
PY  - 2015///
CY  - New Delhi
PB  - Pearson
KW  - marketing
KW  - communication
ER  -