Marian Burk Wood <br/><br/>
Essential Guide To Marketing Planning / 
by Marian Burk Wood 
 - New Delhi :  Pearson,  c2013. 
 - xix, 299 p. ;  ill. ;  24 cm. 
<br/><br/>Includes Index. 
<br/><br/><label>ISBN: </label>9789332535589 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / WOE