Hooley, Graham Marketing Strategy And Competitive Positioning / by Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud. - 4th ed. - Delhi : Pearson, c2009. - xviii, 614 p. : ill., map ; 26 cm. Includes bibliographical references and indexes. ISBN: 9788131727997 Subjects--Topical Terms: ProfessionsMarketing Dewey Class. No.: 658.802 / HOM