TY  - BOOK
AU  - Hooley,Graham
AU  - Piercy,Nigel F.
AU  - Nicoulaud,Brigitte
TI  - Marketing Strategy And Competitive Positioning / 
SN  - 9788131727997
U1  - 658.802 
PY  - 2009///
CY  - Delhi
PB  - Pearson
KW  - Professions
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -