Gummesson, Evert  <br/><br/>
Total relationship marketing /  
by Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud. 
 - 3rd ed. 
 - London :  Routledge,  c2008. 
 - xiv. 376 p. :  ill., map ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780750686334 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing Gestion<br/>Marketing Management<br/>Marketing relationnel
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUT