Marketing communications : touchpoints, sharing and disruption /
by Chris Fill and Sarah Turnbull.
- Eighth Edition.
- New York : Pearson, c2019
- xli, 775 p. : ill. ; 24 cm.
Revised edition of Marketing communications, 2016.
9781292234977
2018058829
Communication in marketing. Marketing channels. Sales promotion. Branding (Marketing)