The SAGE handbook of marketing theory / 
 Marketing theory 
edited by Pauline Maclaran ... [et al.]. 
 - London ;  Thousand Oaks, Calif. :  SAGE,  c2010. 
 - xviii, 523 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory. 
<br/><br/><label>ISBN: </label>9781847875051  184787505X  
<br/><br/><label>LCCN: </label>2009926751 
<br/><br/><label>Nat. Bib. No.: </label>GBA991466  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015371751  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing.<br/>Marketingtheorie--Philosophy.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Aufsatzsammlung.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S229 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8001  / MAR