TY  - BOOK
AU  - Maclaran,Pauline
TI  - The SAGE handbook of marketing theory
SN  - 9781847875051 
AV  - HF5415 .S229 2009
U1  - 658.8001 23
PY  - 2010///
CY  - London, Thousand Oaks, Calif.
PB  - SAGE
KW  - Marketing
KW  - Marketingtheorie
KW  - Philosophy
KW  - swd
KW  - Aufsatzsammlung
N1  - Includes bibliographical references and index
N2  - This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018799914&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -