Venkatesh, K Marketing of information technology : concepts, products, services and intellectual property rights / by K. Venkatesh. - New Delhi : Tata McGraw Hill, c2009 - xvi, 152p. ; ill : 20 cm. ISBN: 9780070248724 0070248729 Subjects--Topical Terms: Information technology--Marketing Dewey Class. No.: 004.0688 / VEM