TY  - BOOK
AU  -  Venkatesh, K
TI  - Marketing of information technology: concepts, products, services and intellectual property rights 
SN  - 9780070248724
U1  - 004.0688 
PY  - 2009///
CY  -  New Delhi
PB  - Tata McGraw Hill
KW  - Information technology--Marketing
ER  -