TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
AU  - jha, mithieshwar
TI  - Marketing management / 
SN  - 9788131731017
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
N1  - Includes bibliographies
ER  -