Czinkota, Michael R <br/><br/>
International Marketing / 
Michael R. Czinkota , Ilkka A. Ronkainen 
 - 10th ed. 
 - Ohio :  South-Western Cengage Learning,  2013. 
 - xxxv, 677 p. :  col. ill., col. maps ;  28 cm. 
<br/><br/>Glossary: p. 645-653<br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-81-315-2072-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / CZI