Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G Schiffman;Joshep Wisenblit, S. Ramesh Kumar. 
 - 10 th ed. 
 - New Delhi, :  Pearson,  2013. 
 - xix, 587 p. :  col. ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>978-81-317-3156-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCC