TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazar.
TI  - Consumer behavior
SN  - 978-81-317-3156-7
U1  - 658.8342 
PY  - 2013///
CY  - New Delhi,
PB  - Pearson
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and indexes
ER  -