Burns, Alvin C. <br/><br/>
Marketing research / 
by Alvin C. Burns,  Ronald F. Bush,. 
 - 8th ed. 
 - New Delhi:  Pearson;  2007 
 - xxxi ,665 p. ;  ill, ;  28 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>813170937-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / BUM