Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
by Philip Kotler, John T. Bowen, James C. Makens. 
 - Sixth edition. 
 - india;  PEARSON;  c2014. 
 - xxi, 682 pages :  color illustrations ;  29 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132784023 0132784025  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry<br/>Tourism
<br/><br/><label>Dewey Class. No.: </label>338.4791068  / KOM