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1.
Integrated advertising, promotion & marketing communications / by Kenneth E. Clow, and Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 6th , 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Availability: Items available for loan: Central Library, University of Barishal (8)Call number: 658.8 CLI, ...

2.
Principles of marketing / by Philip Kotler and Gray Armstrong. by
  • Kotler, Philip
  • Armstrong ,Gray
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Pearson, c2008 [2010]
Availability: Items available for loan: Central Library, University of Barishal (10)Call number: 658.8 KOP, ...

3.
Principles of marketing / by Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri. by
  • Kotler, Philip
  • Armstrong, Gary
  • Agnihotri, Prafulla Y
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2018
Availability: Items available for loan: Central Library, University of Barishal (6)Call number: 658.8 KOP, ...

4.
Services marketing : people, technology, strategy / by Christopher Lovelock, Jochen Wirtz, and Chatterjee, jayanta. by
  • Lovelock, Christopher H
  • Wirtz, Jochen
  • Chatterjee, jayanta
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, c2019
Availability: Items available for loan: Central Library, University of Barishal (4)Call number: 658.8 WIS, ...

5.
Marketing management / by Philip Kotler and Kevin Lane Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson, c2016 [impression 2020]
Availability: Items available for loan: Central Library, University of Barishal (8)Call number: 658.8 KOM, ...

6.
A Framework For Marketing Management / by Kevin lane Keller and Philip Kotler. by
  • kotler, philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India, : pearson, c2016
Availability: Items available for loan: Central Library, University of Barishal (3)Call number: 658.8 KOF, ...

7.
Services marketing : people, technology, strategy / by Christopher Lovelock, Jochen Wirtz. by
  • Lovelock, Christopher H
  • Wirtz, Jochen
Edition: 5 th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, c2004
Availability: Items available for loan: Central Library, University of Barishal (2)Call number: 658.8 LOS, ...

8.
Television and radio announcing / by Stuart Hyde & Dina A. Ibrahim. by
  • Hyde, Stuart
  • , 1923-
  • Ibrahim, Dina A
Edition: 12th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, [2014]
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 791.45028023.

9.
Marketing an introduction / by Gary Armstrong, Philip Kotler and Marco, opresink. by
  • Gary Armstrong
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : pearson, c2017
Availability: Items available for loan: Central Library, University of Barishal (3)Call number: 658.8 ARM, ...

10.
Essentials of services marketing / by Jochen Wirtz. and Christopher lovelock. by
  • Wirtz, Jochen
  • lovelock, Christopher
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2019
Availability: Items available for loan: Central Library, University of Barishal (3)Call number: 658.8 ESS, ...

11.
Marketing : introduction / by Gary Armstrong, and Philip Kotler. by
  • Armstrong, Gary
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2020
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.8 ARM.

12.
Marketing : an introduction / by Gary Armstrong …[et.al] . by
  • Armstrong, Gary
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2018
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.8 ARM.

13.
Selling and Sales marketing / by David jobber and Geoff Lancaster. by
  • jobber, David
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2018
Availability: Items available for loan: Central Library, University of Barishal (3)Call number: 658.81 JOS, ...

14.
Strategic brand management: by Kevin lane Keller, and Vanitha Swaminathan. building, measuring, and managing brand equity / by
  • Keller, Kevin lane
  • Swaminathan, Vanitha
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2020
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.827 KES.

15.
Marketing management : a south asian perspective / by Philip Kotler and kevin Lane Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2013
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.8 KOM.

16.
Case Studies in Marketing Management / by S. Ramesh Kumar. by
  • Ramesh Kumar , S
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2012
Availability: Items available for loan: Central Library, University of Barishal (3)Call number: 658.800954 CAS, ...

17.
Case studies in marketing / by Balakrishna , Sidharth. by
  • Balakrishna , Sidharth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2011
Availability: Items available for loan: Central Library, University of Barishal (4)Call number: 658.800722 KAC, ...

18.
Integrated marketing communication : pentacom / by Philippe Malaval ... [et al.]. by
  • Malaval, Philippe
  • Abbo, Marie-Helene
  • Kumar, Muneesh
  • Decaudin, Jean-Marc
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2015
Availability: Items available for loan: Central Library, University of Barishal (3)Call number: 658.80014 INT, ...

19.
Essential Guide To Marketing Planning / by Marian Burk Wood by
  • Marian Burk Wood
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2013
Availability: Items available for loan: Central Library, University of Barishal (3)Call number: 658.802 WOE, ...

20.
Marketing Strategy And Competitive Positioning / by Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud. by
  • Hooley, Graham
  • Piercy, Nigel F
  • Nicoulaud, Brigitte
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, c2009
Availability: Items available for loan: Central Library, University of Barishal (3)Call number: 658.802 HOM, ...

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