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1.
Advertising and Imc : Principles and practice / by Sandra Moriarty, Nancy D. Mitchell, William D. Wells. by
  • Moriarty, Sandra
  • Mitchell, Nancy D
  • Wells, William D
Edition: 10th, 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson. c2014
Availability: Items available for loan: Central Library, University of Barishal (3)Call number: 659.10994 MOA, ...

2.
Nontraditional Media in Marketing and Advertising / by Robyn Blakeman. by
  • Blakeman, Robyn
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage. c2014
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.87 BLN.

3.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani by
  • Belch, George E
  • (George Edward), 1951-
  • Belch, Michael A
  • Purani, Keyoor
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York ; New Delhi : Tata McGraw-Hill/Irwin, 2013
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 659.1 BEA.

4.
Advertising and promotion : an integrated marketing communications perspective / by George E. Belch, Michael A. Belch & Keyoor Purani by
  • Belch, George E
  • (George Edward), 1951-
  • Belch, Michael A
  • Purani, Keyoor
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York ; New Delhi : Tata McGraw-Hill/Irwin, c2013
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 659.1 BEA.

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