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1.
Product strategy and management / by Michael Baker and Susan Hart. by
  • Baker, Michael J
  • , 1935-
  • Hart, Susan J
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : FT Prentice Hall, 2007
Availability: Items available for loan: Central Library, University of Barishal (3)Call number: 658.56 BAP, ...

2.
Environmental marketing management : meeting the green challenge / By Ken Peattie. by
  • Peattie, Ken
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Pitman, 1995
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.4083 PEE.

3.
Innovation Management and New Product Development / BY Paul Trott. by
  • Trott, Paul
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Pearson 2002
Availability: Items available for loan: Central Library, University of Barishal (1)Call number: 658.576 TRI.

4.
Strategic brand management : building, measuring and managing brand equity / by Kevin Lane Keller, ambi m,g, Parameswara and Isaac Jacob. by
  • Keller, Kevin Lane
  • Parameswara, ambi m,g
  • Jacob, Isaac
Material type: Text Text; Format: print ; Literary form:
Publication details: New Delhi : Prentice-Hall. c2003
Availability: Items available for loan: Central Library, University of Barishal (7)Call number: 658.827 KES, ...

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