000 01113nam a22003737a 4500
003 OSt
005 20221206104155.0
008 221206s2007 nyua b 001 0 eng
020 _a9788131517123
040 _aCL.UB
_bCL.UB
_eCL.UB
_cCL.UB
_dCL.UB
042 _apcc
082 0 0 _a658.872
_223
_bHAI
100 1 _aHanson, Ward.
100 1 _9T.N, Swaminathan
245 1 0 _aDigital analytics for marketing /
_cby Ward Hanson, Kirthi Kalayanam.
260 _aNew York, :
_bCangage;
_cc2007.
263 _a1709
264 1 _aNew York :
_bRoutledge,
_c2017.
300 _a642 p, :
_bill, ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aInternet marketing.
650 0 _aSocial media.
650 0 _935679
650 0 _935680
700 1 _aKalyanam, Kirthi.
700 1 _eauthor.
_935681
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_n0
999 _c2477
_d2477