000 00662nam a22002177a 4500
005 20221206144955.0
008 221206s1998 ii a b 001 0 eng d
020 _a9788131501177
040 _aDLC
_cCL.UB
_dCL.UB
_dCL.UB
082 0 0 _a658.8
_bCZM
100 1 _aczinkota, Michael r.
245 1 0 _aMarketing management /
_cby Michael r. czinkota and masaaki kotabe.
260 _aNew Delhi :
_bCengage ;
_cc1998.
300 _axxv, 598 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
700 1 _aHills, Gerald E.
700 1 _aWoodruff, Robert B.
942 _2ddc
_n0
_cBK
999 _c2568
_d2568