000 00719nam a22002417a 4500
003 OSt
005 20221206161117.0
008 201206r2014 ii a b 001 0 eng
020 _a9789339205263
040 _aCL.UB
_bCL.UB
_cCL.UB
_dCL.UB
082 0 0 _a658.802
_bWAM
100 _aWalker, jr, Orville C.
245 1 0 _aMarketing Strategy :
_ba decision - focused approach.
_cby Orville c. walker, jr. and john w. Mullins.
260 _aIndia :
_bTata McGraw Hill,,
_cc2014.
300 _a352 p. :
_bill. ;
_c24 cm.
504 _aIncludes index.
650 0 _aBranding (Marketing).
650 0 _aMarketing
650 0 _xManagement.
700 _aMullins, john w.
942 _2ddc
_cBK
_n0
999 _c2599
_d2599