| 000 | 00766nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20221206201004.0 | ||
| 008 | 221205s2009 ii ab b 001 0 eng | ||
| 020 | _a9788131727997 | ||
| 040 |
_aDLC _cDLC _dCL.UB _beng |
||
| 082 | 0 | 0 |
_a658.802 _bHOM |
| 100 | 1 | _aHooley, Graham | |
| 245 | 1 | 0 |
_aMarketing Strategy And Competitive Positioning / _cby Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud. |
| 250 | _a4th ed. | ||
| 260 |
_aDelhi : _bPearson, _cc2009. |
||
| 300 |
_axviii, 614 p. : _bill., map ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aProfessions | |
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aPiercy, Nigel F. | |
| 700 | 1 | _aNicoulaud, Brigitte. | |
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c2640 _d2640 |
||