000 00731nam a2200229 4500
005 20230919132308.0
008 230919s2016 ii a|||| |||| 001 0beng d
020 _a9788131759394
040 _cCentral Library - University of Barisal
_dCL.UB
082 _a658.8
_bLOS
100 _aLovelock, Christopher H.
245 _aServices marketing :
_bpeople, technology, strategy /
_cby Christopher Lovelock, Jochen Wirtz.
250 _a7 th ed.
260 _aDelhi :
_bPearson,
_c2016
300 _axviii, 673 p. :
_bill., map ;
_c26 cm.
504 _aIncludes bibliographical references and indexes.
650 _aProfessions
650 _aMarketing
700 _aWirtz, Jochen.
942 _2ddc
_n0
_cBK
999 _c4522
_d4522