000			00732nam a2200217 4500
005			20260409124626.0
008			260409s2021 a|||| |||| 001 0 eng d
020			_a9783030764159
040			_cCentral Library - University of Barisal _dCU-UB
082			_a658.802 _bKII
100			_aKitchen,Philip J.
245			_aIntegrated marketing communications: _bA Global brand-driven approach/ by _cby Philip J. Kitchen & Marwa E. Tourky
250			_a2nd.ed.
260			_aSwitzerland: _bPalgrave Macmillan, _c2022.
300			_ax, 374p. : _bill. ; _c28 cm.
650			_aCommunication in marketing -Periodicals.
650			_aAdvertising-Periodicals.
700			_aMarwa E. Tourky
942			_2ddc _n0 _cBK
999			_c5016 _d5016